Strategen Analytics
The Opportunity
Strategen Analytics, a startup in the AI contract risk space, was preparing for market entry. With a technically robust platform aimed at regulated industries like mining, defence, and construction, they needed to establish credibility and clarity in both their brand and market approach. They engaged Wynn & Howe to bring structure, polish, and strategic positioning to their launch.
Client:
Strategen Analytics
Website:
https://www.strategenengine.com/
Date:
November 22, 2024
Category:
Regulated AI Software – Contract Intelligence & Risk Management
01. Our Approach
We partnered closely with Strategen’s leadership to translate their powerful, but complex technology into a compelling brand story and user experience.
Brand Development
We began by defining Strategen’s core value proposition: transforming contract complexity into compliance clarity. Through workshops and competitor analysis, we developed a brand identity reflecting trust, intelligence, and industry relevance. Naming conventions were clarified across the platform’s five product lines (Core, Pro, Plus, Forensics, and RFP), and a muted, compliance-forward visual identity was introduced.
Website Design & Messaging
Wynn & Howe led the UX and content design for Strategen’s first public-facing website, ensuring clean navigation, mobile responsiveness, and a strong balance of technical detail and approachable language. Key call-to-action areas such as “Let’s Connect”, “Download the One-Pager”, and “Explore the Engine” were strategically placed to support early funnel conversions.
02. Solutions
Go-to-Market (GTM) Strategy
We developed a tailored GTM plan aligned to the unique needs of highly regulated buyers. This included audience segmentation, messaging pillars, and a phased approach to demand generation. Our GTM strategy emphasized high-trust marketing tactics like LinkedIn awareness campaigns, strategic partnerships, and thought leadership.
Pitch Deck Creation
A comprehensive pitch deck was developed for both investor and prospect audiences, blending technical validation with real-world outcomes. The visuals, narrative flow, and data points were curated to secure early funding conversations and prospect interest.
marketing analysis
business innovation
finance strategy
corporate management
03. Results
Strategen launched with a clear brand, polished digital presence, and a compelling story that resonated with stakeholders. Early outreach efforts generated interest from industry players and investors alike, validating the strategy and setting the stage for scalable growth.
