National Association (NFP)
The Opportunity
A national not-for-profit association focused on financial innovation and consumer-directed finance was looking to strengthen its digital footprint. With an active leadership team and growing influence in open banking and fintech circles, the organization needed a coordinated approach to increase visibility, grow its online community, and create more opportunities for engagement, both online and in-person.
Client:
National Association (NFP)
Website:
TBD
Date:
November 22, 2024
Category:
Financial Technology, Policy, and Consumer Data Rights
01. Our Approach
Wynn & Howe worked alongside the association’s board and executive to shape a consistent digital presence that reflected its credibility, mission, and momentum.
02. Solutions
Establishing a Digital Foundation
We conducted a review of digital touchpoints and supported enhancements to the website that improved clarity, navigability, and lead capture. Key updates ensured the site better reflected the association’s priorities and made it easier for prospective members, stakeholders, and event attendees to get involved.
LinkedIn and Social Media Strategy
We introduced a structured social media framework with a focus on growing reach and reinforcing the association’s role in national fintech dialogue. A combination of curated thought leadership, event promotions, and policy-focused content helped position the organization as an accessible and informed voice in the space. LinkedIn was prioritized as the primary platform for stakeholder engagement, with metrics used to guide ongoing refinements.
Event Marketing Support
In-person and virtual events became key moments to accelerate awareness and participation. Wynn & Howe supported the creation of branded visuals, speaker spotlights, and promotional toolkits designed to drive registrations and post-event visibility. These campaigns helped position the association as a collaborative convenor across industry, government, and advocacy audiences.
marketing analysis
business innovation
finance strategy
corporate management
03. Results
The association’s LinkedIn presence expanded significantly, attracting a broader mix of fintech professionals, regulators, and policy influencers. Website traffic increased, with more visitors taking action through lead forms and resource downloads. Branded content was shared by board members and external partners alike, extending reach and reinforcing the association’s credibility.
Today, the organization continues to grow its digital influence and strengthen its role in shaping Canada’s fintech and open banking future, supported by a thoughtful, coordinated communications foundation.
