3 Ways To Jumpstart Your Go-To-Market
Strategic Marketing for Visionaries Who Move Fast
3 WAYS TO JUMPSTART YOUR GO-TO-MARKET
(Without Hiring a Full Marketing Team)
Most startups and project teams hit a wall when it’s time to scale. The product is strong, but the story is unclear. The team is capable, but marketing execution is inconsistent.
Hiring a full team is expensive and time-consuming, but that doesn’t mean you have to stall. These 3 steps will help you gain traction fast, without long hiring cycles or bloated overhead.
1. CLARIFY THE PROBLEM YOU SOLVE
(Not Just the Product You Sell)
Founders and innovators often lead with features. Customers and stakeholders respond to pain points. Before you run campaigns or pitch investors, get ultra-clear on the following:
- What urgent problem do you solve?
- Who feels that pain most deeply?
- What changes after they work with you?
Quick Win: Use customer language (from sales calls, reviews or feedback) to rewrite your homepage headline or sales deck opener.
2. MAP A MESSAGE THAT MOVES PEOPLE TO ACT
(Let’s talk positioning statements)
Messaging isn’t just a tagline, it’s the story people remember and retell. A positioning statement grounds your go-to-market plan and gives your team a shared language. But not all statements are created equal.
You’ve likely heard the classic:
“We help X do Y so they can Z.”
It’s a strong foundation. But if your market is crowded or technical or unfamiliar with your solution, you may need something sharper.
Here are three positioning statement upgrades I use with clients at Wynn & Howe:
1. The Onlyness Statement
Example: “Wynn & Howe is the only marketing leadership studio that bridges fintech precision with infrastructure storytelling, giving founders and project leaders a path to market without hiring full teams.”
Use this when you’re carving out a distinct niche or competing for attention.
2. The Problem-Action-Outcome Statement
Example: “We work with founders and infrastructure leaders who have a solution ready to launch but no bandwidth to tell the story. We step in to build messaging, momentum, and market traction, without adding headcount.”
Use this when empathy and clarity matter more than slogans.
3. The Flag-in-the-Ground Statement
Example: “We believe clear messaging turns great ideas into real-world traction. That’s why we provide fractional marketing leadership to innovators who need clarity before scale.”
Use this when you want to rally your audience around a belief.
Quick Win: Pick the style that fits your brand best, then pressure-test it. Say it out loud, post it on LinkedIn or add it to your pitch deck and listen to how people respond.
3. FOCUS YOUR FIRST DAYS
(On High-intent Channels)
You don’t need a full content calendar or a paid ads budget to get moving. Prioritize channels where decision-makers already spend time and where your offer solves a real, urgent problem.
Start simple:
- Build one landing page focused on a single audience or problem
- Post once a week on LinkedIn (founder insight, use case, proof)
- Send 3–5 direct outreach messages to ideal clients or partners
Quick Win: Set a weekly GTM rhythm: 1 post, 1 outreach, 1 follow-up.
NEED CLARITY ON YOUR NEXT MOVE?
Book a free 30-minute GTM Reset Call with Donna at Wynn & Howe.
We’ll talk through your goals and map the smartest way to grow, no pressure, no fluff.
