A reflection from recent conversations in the tech community Over the past few weeks, nearly every industry event I’ve attended has had one consistent theme: AI. From panel discussions to hallway conversations, the topic keeps surfacing not just as a technology trend but as something already reshaping how organizations think about growth. What struck me […]
And What Better Decision Design Looks Like When go-to-market strategies fail, execution is usually the first thing blamed.The reality is less comfortable. Most GTM efforts break upstream, long before campaigns launch or sales teams engage. They break at the decision level. Decisions about where to focus, who to prioritize, and what to say are often […]
The Quiet Collapse of GTM You’ve got something real. The product’s strong. Feedback from early customers is solid. Sales is bringing in leads. The team is launching campaigns. On the surface, this should be working. But growth isn’t steady, it’s spiky. Some weeks the pipeline surges. Other weeks, nothing lands. Campaigns generate clicks, not decisions. […]