Top 5 Digital Marketing Mistakes Small Businesses Make (And How to Avoid Them)
Running a small business is no small feat — and digital marketing often ends up on the back burner. But a few simple mistakes can cost you visibility, leads, and ultimately, revenue. Here are the top 5 digital marketing mistakes we see, and how to fix them.
1. Ignoring SEO
Search engine optimization (SEO) helps your business show up on Google. Without it, potential customers might never find you. Fix: Invest in keyword research, optimize your website, and create valuable content.
2. No Clear Strategy
Posting random content or running sporadic ads without a plan rarely works. Fix: Set clear goals, understand your audience, and build a cohesive strategy.
3. Poor Website Experience
If your site is slow, outdated, or hard to navigate, users will bounce. Fix: Ensure your site is mobile-friendly, fast, and easy to use.
4. Ignoring Social Media
Social media is a powerful tool for engagement and visibility. Fix: Be active on platforms your audience uses and post consistent, valuable content.
5. Not Tracking Results
If you’re not measuring your efforts, you won’t know what’s working. Fix: Use tools like Google Analytics and social insights to guide decisions.
Let Wynn & Howe help you avoid these common pitfalls with a results-driven approach to digital marketing.
Need a fresh start? Let’s build your marketing strategy together.
