What a Fractional CMO Really Delivers: Marketing Leadership Without the Overhead
Most growing companies are investing in marketing, but too often, it’s all execution and no direction. Campaigns are running. Teams are producing. Agencies are delivering.
But the message is off, the results are uneven, and no one is steering the ship.
What’s missing isn’t effort. It’s marketing leadership.
Why Founders Are Turning to Fractional CMOs
If your business is scaling or shifting, you need more than tactics. You need a strategy.
A Fractional CMO brings senior-level marketing leadership without the full-time cost or long onboarding curve. They step in to define the roadmap, align brand and message, and ensure your marketing is structured to support growth.
Think of it as executive thinking, without the overhead.
Signs You Need a Fractional CMO
- You’re investing in marketing, but struggling to see real traction
- Your brand message isn’t resonating with the right audience
- You’re preparing for a launch, rebrand, or market shift
- Your team is doing, but no one is leading the strategy
- You’re ready to grow, but not ready for a full-time hire
At Wynn & Howe, we work with businesses exactly at this inflection point.
What a Fractional CMO Does (and Doesn’t)
A Fractional CMO does:
- Bring structure and clarity to your marketing
- Define and prioritize your go-to-market strategy
- Oversee internal and external marketing efforts
- Act as an extension of your leadership team
A Fractional CMO doesn’t:
- Replace your agency or team; we lead them
- Add unnecessary process or fluff
- Make decisions in a vacuum; we partner with you
We don’t sell hours. We deliver outcomes.
How Wynn & Howe Works
Our engagements are designed to meet you where you are and help you move forward, faster. Here’s how:
1. Discovery & Fit
We begin with a strategic conversation to understand your goals, growth stage, and current gaps.
2. Roadmap & Clarity
We map a marketing strategy aligned to your business objectives, whether you need a full go-to-market plan or a focused sprint.
3. Oversight & Execution
You gain a Fractional CMO plus access to our Marketing Department-as-a-Service delivery support, team leadership and clear oversight.
4. Flexible Engagement
From short-term audits to longer-term advisory, we’re built to scale with you.
Who We Support
We partner with:
- Founder-led companies between $2M–$20M in revenue
- Businesses in regulated, service-driven, or complex industries
- Teams preparing to rebrand, scale, or enter new markets
- Leadership is looking for structure, not more noise
Wynn & Howe delivers marketing clarity where it’s needed most in moments of change, challenge, or growth.
Ready to Step Into Strategic Clarity?
If your marketing efforts are moving, but not aligned, let’s change that.
Book a discovery call to explore how a Fractional CMO can bring structure, speed, and strategic direction to your next stage.
